A recent definition of “On Site Optimisation” stated:
In search engine optimisation, on-page optimisation refer to factors that have an effect on your web site or web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimisation include actual HTML code, meta tags, keyword placement and keyword density.
One important factor in dealing with on-site optimisation is to always optimize toward the end user. At no point ever forget who you are trying to attract to your site. A search engine’s algorithm will never become a customer but a human being may.
Another principle is to view your site holistically, all the components that make up a good web site (site-map, title tag, H1, ALT tag’s etc.) must be planned as one big entity. These crucial attributes must work together at the page level to be successful.
Deliberately match up URL’s and keywords from the beginning, then take those URL’s and make sure that the keywords you are targeting for that page are leveraging as many on-site attributes as possible.
Your task is to make it as easy as possible for search engines to understand what each page is about. There are many on-page SEO factors that search engines love, including:
- Start title tag with keywords
The closer keywords are to the beginning of the title tag, the more weight it has with search engines.
- Use user friendly URL’s
Make your URL’s user friendly and short
- Add modifiers to your title
Ensure you make your title stand out with descriptive words: best, year, guide, review
- Wrap title with <H1> tag
Your h1 tag is your headline tag, most CMS’s automatically add h1 tags to your blog posts.
- Use multimedia, videos and good graphics
Using good graphics and video’s etc. enhance user experience and your site rankings.
- Wrap subheadings with <H2> tag
Include keywords in at least one subheading.
- Make sure you use keywords in first 100 words on the page
Your keywords should appear in the first 100 words of the article.
- Utilise responsive design
Google started penalising unfriendly mobile sites.
- Use outbound links
Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic.
- Internal links
Use 2 to 3 internal links per post.
- Boost site speed
Google has stated that site speed is used as a site ranking signal.
- Make the most of LSL words
LSL are keywords are synonyms that Google uses to determine a page’s relevancy.
- Image optimisation
Make sure your image file names include target keywords and keep the file size to the absolute minimum for page speed purposes.
- Use social sharing buttons
Social sharing adds more viewers to your content.
- Post long and relevant content
The SEO adage “length is strength”, more in-depth, powerful content simply ranks higher.
- Boost Dwell Time
If a user hits their back button immediately after landing on your page, it’s a sign of a low quality page.
In summary, a search engine is not a human being and it evaluates a web site differently that your audience would. A search engine cannot evaluate how nicely your web site is designed, how your content is written or how much value your products and services provide. It judges your site purely technically and all the factors we have highlighted will assist your site to rank higher.
At Lion Digital Marketing we fully understand the implications of good on-site optimisation and can provide assistance and help with the ongoing upgrading process for your site.
We offer a comprehensive on site recommendations service to boost your rankings.
Act now and contact us for your full site audit and technical SEO recommendations.