We all love a pat on the back for a job well done, and for businesses that important accolade sends a powerful message to potential future customers about your services and products and how they have met or exceeded customer expectations.
So it’s a little strange that we see many businesses who do not actively pursue or display their positive reviews, when there is clever and inexpensive software on the market such as Reviewstap.
Why Reviews Matter
It’s not just future customers who will be attracted by reviews, but reviews are a major indicator to businesses in evaluating what is working and what needs changing.
Although human contact may start to feel like a thing of the past for some businesses who are online sales focused, reviews allow that additional opportunity for customer interaction.
Few businesses may realise that customer reviews can make improvements to your SEO ranking position, which helps online searches find your business more easily. Search engine algorithms reward much of your site’s content that is regularly updated, and reviews are often the most regularly updated pieces of content.
Another primary factor in obtaining reviews from existing customers is that it conveys a message of care about their experience and happiness with the product or service purchased. This relationship building via requesting reviews is invaluable to any businesses.
It is seen as proof to customers that you want to ensure they have had the best experience possible while purchasing your products.
How To Obtain Reviews
Ask your customers, is the simplest answer and there are a number of automated and manual platforms that can be used to do this. Trustpilot is a well-supported platform, you can ask for reviews via social media platforms such as Facebook and as mentioned before Reviewstap is a great platform, inexpensive and easy to use.
Another strategy that seems to work for many businesses is post purchase emails and these can be highly effective in garnishing genuine customer reviews.
Companies such as MailChimp offer automated services you can set to ask for a review after a suitable time for the customer to review their purchase.
Reviews Tap is a highly effective collator of reviews from a range of various platforms, including Trustpilot, Google Local, Facebook, to mention a few.
It exells by allowing you to reach out to your customers and ask for their feedback. You can even automate it to then send out the relevant links for your customers to leave feedback directly on your chosen review platforms.
If you are looking for ways to take the “grunt work” away from your review management, then we would wholeheartedly recommend you take a look at Reviews Tap.
Simply let the software know which platforms you use and it will automatically pull in the reviews for you and if you happen to use WordPress there is also a neat little widget that can be added via a shortcode to any section of the site.
They even have a free trial period, so its a bit of a no-brainer to check them out!
The Wrap - The Benefits Of Getting Reviews
You should always ensure that you capture authentic reviews. Authenticity is the best way to reassure new customers and get them on board.
Reviews work, and can deliver a significant return on investment. Buyers are far more likely to purchase from businesses that have a higher review rating.
When requesting reviews, timing is key, give your customer time to receive and enjoy the product before asking for a review.
Clever shoppers rarely purchase a product without pursuing the reviews. The greater number of reviews you have, the more likely a shopper is to be convinced that they are making the right decision to make a purchase.
Talk to our team here at Lion Digital for more advice on reputation management along with any other aspects of digital marketing.