PPC Marketing Pattaya


Having arrived at this page there is a good chance that you either need help properly optimizing your Google Ads (formerly Google AdWords) campaigns or are looking to get started.

We know this because a great many customers spend excessive amounts of money, not getting the returns that they thought they might?

Why you ask? This is because Google makes it so very easy for you to over-spend. It should come as no surprise to learn that 90% + of Google's yearly revenue is generated from this one product alone.

We have even seen this with so-called "agencies" who fail to carry out the basics when either setting up, or managing an account.

If you are not careful you will find that the following might just apply to your account.

Poor quality set-up - this is likely to take place when the creator hasn't developed the right number of campaigns. For example, you might have a website that has condos and houses for sale and for rent, these might be in different locations. They should all demand their own campaign and ad groupings, this way the right ad is shown to the relevant searcher.

Some agencies are lazy and just don't create enough of the right individual campaigns, therefore you end up trying to target people who are looking for houses by showing them condo ads. It gets worse, another example is when people are searching for condos in Pattaya and you see ads that show Bangkok developments. This is a classic waste of money that will end up costing the advertiser big.

Another error is not adding in enough negative search terms. This can be just as important as finding the correct search terms to target and once again, done poorly can lead to a large over spend.

We have even seen campaigns created without any form of conversion capture. How can someone possible measure the success if they aren't recording conversions?

Some agencies even demonstrate an over focus on delivering traffic to a website, giving little or no thought to delivering conversions. If you are just looking for traffic then we aren't the right fit for you; however, if you are looking for incremental conversions and more profit then stick around!.


We aren't trying to scare you away from running a Google Ads campaign, in fact, when it is set-up or managed correctly it is easily one of the best ways to drive "ready to spend" customers to your website.

If you are looking for more new business and want to stay ahead of your competition then read on and make sure you contact us today!

Lion Digital will help you to maximize your spend to ensure that you get the right ROI for your investment.

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What is PPC?

PPC stands for pay-per-click, it is a type of marketing in which advertisers pay a fee each time their ad is clicked.

It is an effective way of driving highly targeted visitors to your site. 

Google Ads operate on the pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Every time a search is initiated, Google digs into the pool of advertisers and chooses a set of winners to appear in the valuable ad space on it’s search results page.



The winners are selected based on a combination of factors including; keywords, quality of ad campaign and landing pages together with their actual bids.

Why Google Ads PPC?


PPC is a highly effective way of ensuring your business reacheds the top spots in the search engines.

This means that your potential new customers will be able to find the products and services that you offer, instead of those of your competitors.

Google Ads PPC is a great way of launching a brand name, especially for websites that are not as well established. In addition there here are some fantastic uses for a well-constucted Google Ads PPC campaign:

  • New Business Start
  • New Products
  • Discounted Range
  • Reacting to Competitors

One of the best things about an ad campaign (aside from the fact that you are getting more business) is the real-time control over things like your spend, ads, timings etc.

Of course, like most things, to get the best out of AdWords you should look to partner with an agency that really knows their stuff.

If you are looking to gain a competitive advantage and want more new business right now then a Google PPC campaign from Lion Digital Marketing makes perfect sense.


Types of Ads Available


Its very likely that you will already be used to seeing some of the ad types that Google Ads offers.

There are essentially two different platforms that you can benefit from:

  • Search Network
  • Display Network

The search network is a series of ads that are shown at the very top of most search results pages in Google.

These are text adverts and at present Google reserves 4 positions. In days gone past there used to be a right hand column as well (desktop only); however, Google has pushed these ads lower and they now sit under the remainder of the organic positions at the bottom of the page.

In most cases having your ads shown in one of the top 4 positions is going to provide the best click-thru rates and ultimately the best ROI for your business.

The display network is a series of "partner" sites that Google will place your advert on.

In this case, these adverts are predominantly graphical ads, although they can also uses text ads as well.

As your potential customer surfs the web they will be exposed to adverts of your choosing on sites that you see as a good connect. There are many other aspects to display advertising, such as YouTube and also GMail or ads that appear on app sites.

Be sure to talk to us to find out more about how we can help you to grow your business.


Google Adwords Lion Digital Marketing

Re-targeting Your Visitors


Aside from targeting brand new visitors, you can also use PPC to lure previous visitors back. This is called re-targeting or re-marketing and is available on the Google Ads platform.

Imagine for a moment that you have a successful website with a good volume of visitor traffic.

Throwing some numbers at things, lets assume that for every 100 visitors your site has that somewhere close to 5 of them purchase from you (or convert in marketing terms).

So, this theoretical conversion ratio of 5% is actually pretty decent when it comes to a broad statement.

If you had thousands of visitors each month its fair to say that you would have lots of customers.

However, even on the above figures there is definitely room for improvement.

This is because 95% of your visitors don't buy from you!

In business there could be a multitude of reasons for this. They might be:

  • Thinking your too expensive
  • Short of time to conclude the transaction
  • Wanting to look at other options
  • Just want to think about things

There are lots more possibilities why your visitor hasn't converted. Have a think of a few of your own.

Wouldn't it be nice to be able to give them a gentle nudge or reminder to come back?

The good news is that you can do exactly this, with a proper re-marketing strategy.

Get back in front of your visitors before they choose your competition on either Facebook, Google or other networks.

Find out more today on why your business needs re-marketing!

Why Lion Digital Marketing?


Lion Digital will set up a PPC campaign designed to bring maximum business for your desired budget.

We will constantly manage your PPC campaign and ensure all the elements are working correctly, like any marketing campaign it needs to be tweaked and massaged to ensure it is working at maximum effectiveness.

We guarantee a professionally designed and constructed PPC campaign that will be constantly monitored and developed during it’s life cycle.

I Want More New Business Now!

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