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Google Ads – PPC Marketing Management

A Google Ads PPC campaign enables you to get instant traffic to your website from people who are actively searching for your product or service. If you need customers now then you need Google Ads, we can cater for any budget large or small and in English and/or Thai languages. We also offer PPC services in Danish, Swedish, Norwegian, German and Spanish languages.

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What is PPC?

PPC stands for pay-per-click, it is a type of marketing in which advertisers pay a fee each time their ad is clicked.

It is an effective way of driving highly targeted visitors to your site.

Google Ads operate on the pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Every time a search is initiated, Google digs into the pool of advertisers and chooses a set of winners to appear in the valuable ad space on it’s search results page.

The winners are selected based on a combination of factors including; keywords, quality of ad campaign and landing pages together with their actual bids.

Why Google Ads PPC?

PPC is a highly effective way of ensuring your business reaches the highest positions available in the Google search results pages.

This means that your potential new customers will be able to find the products and services that you offer, instead of those of your competitors.

Google Ads PPC is a great way of launching a brand name, especially for websites that are not as well established. In addition there here are some fantastic uses for a well-constructed Google Ads PPC campaign:

New Business Start
New Products
Discounted Range
Reacting to Competitors
One of the best things about an ad campaign (aside from the fact that you are getting more business) is the real-time control over things like your spend, ads, timings etc.

Of course, like most things, to get the best out of Google Ads you should look to partner with an agency that really knows their stuff.

If you are looking to gain a competitive advantage and want more new business right now then a Google PPC campaign from Lion Digital Marketing makes perfect sense.

Types of Ads Available

Its very likely that you will already be used to seeing some of the ad types that Google Ads offers.

There are essentially two different platforms that you can benefit from:

Search Network

Display Network

The search network is a series of ads that are shown at the very top of most search results pages in Google.

These are text adverts and at present Google reserves 4 positions. In days gone past there used to be a right hand column as well (desktop only); however, Google has pushed these ads lower and they now sit under the remainder of the organic positions at the bottom of the page.

In most cases having your ads shown in one of the top 4 positions is going to provide the best click-thru rates and ultimately the best ROI for your business.

The display network is a series of “partner” sites that Google will place your advert on.

In this case, these adverts are predominantly graphical ads, although they can also uses text ads as well.

As your potential customer surfs the web they will be exposed to adverts of your choosing on sites that you see as a good connect. There are many other aspects to display advertising, such as YouTube and also GMail or ads that appear on app sites.

Be sure to talk to us to find out more about how we can help you to grow your business.

Re-targeting Your Visitors

Aside from targeting brand new visitors, you can also use PPC to lure previous visitors back. This is called re-targeting or re-marketing and is available on the Google Ads platform.

Imagine for a moment that you have a successful website with a good volume of visitor traffic.

Throwing some numbers at things, lets assume that for every 100 visitors your site has that somewhere close to 5 of them purchase from you (or convert in marketing terms).

So, this theoretical conversion ratio of 5% is actually pretty decent when it comes to a broad statement.

If you had thousands of visitors each month its fair to say that you would have lots of customers.

However, even on the above figures there is definitely room for improvement.

This is because 95% of your visitors don’t buy from you!

In business there could be a multitude of reasons for this. They might be:

  • Thinking your too expensive
  • Short of time to conclude the transaction
  • Wanting to look at other options
  • Just want to think about things

There are lots more possibilities why your visitor hasn’t converted. Have a think of a few of your own.

Wouldn’t it be nice to be able to give them a gentle nudge or reminder to come back?

The good news is that you can do exactly this, with a proper re-marketing strategy.

Get back in front of your visitors before they choose your competition on either Facebook, Google or other networks.

Find out more today on why your business needs re-marketing!

Why Lion Digital Marketing?

Lion Digital will set up a PPC campaign designed to bring maximum business for your desired budget.

We will constantly manage your PPC campaign and ensure all the elements are working correctly, like any marketing campaign it needs to be tweaked and massaged to ensure it is working at maximum effectiveness.

We guarantee a professionally designed and constructed PPC campaign that will be constantly monitored and developed during it’s life cycle.


The work done by team at Lion Digital was way beyond what i requested. Best company I have worked with for google ads

GM Tree Traning Ltd

Shruti ShahShruti Shah
11:26 25 Feb 24
I recently updated my website with Lion digital. I have had great advice and customer service and after sales service too! from them. They worked with my budget and I didn’t need to do any unnecessary spending. The after website training and guidance has been super too.Gemma has been amazing in responding to my queries and concerns. Have been very happy
Stuart WatersStuart Waters
09:19 05 Sep 23
Great working with Lion Digital. They were always really quick and clear with their communication and went that extra mile to make additional changes. They went above and beyond for me and I really appreciate it. Would 100 percent recommend these guys. Thanks a lot and I will look forward to working with you soon.
Paul KnoxPaul Knox
03:46 23 Mar 21
Can not fault this company, fast reliable and very well priced. Had our website done and now having our marketing campaigns done with these guys great results
James KellyJames Kelly
02:54 21 Jul 20
First class ! Found lion digital professional form start to finish , helping me with all my needs when starting my security business from my website even down to my business cardsThanks for all your help! Good luck for the future guys
Donna LeeDonna Lee
09:52 20 Jul 20
Excellent service and very professional . Designed some great flyers for us and will definitely use them again.

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