What is PPC?
PPC stands for pay-per-click, it is a type of marketing in which advertisers pay a fee each time their ad is clicked.
It is an effective way of driving highly targeted visitors to your site.
Google Ads operate on the pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.
Every time a search is initiated, Google digs into the pool of advertisers and chooses a set of winners to appear in the valuable ad space on it’s search results page.
The winners are selected based on a combination of factors including; keywords, quality of ad campaign and landing pages together with their actual bids.
Why Google Ads PPC?
PPC is a highly effective way of ensuring your business reaches the highest positions available in the Google search results pages.
This means that your potential new customers will be able to find the products and services that you offer, instead of those of your competitors.
Google Ads PPC is a great way of launching a brand name, especially for websites that are not as well established. In addition there here are some fantastic uses for a well-constructed Google Ads PPC campaign:
- New Business Start
- New Products
- Discounted Range
- Reacting to Competitors
One of the best things about an ad campaign (aside from the fact that you are getting more business) is the real-time control over things like your spend, ads, timings etc.
Of course, like most things, to get the best out of Google Ads you should look to partner with an agency that really knows their stuff.
If you are looking to gain a competitive advantage and want more new business right now then a Google PPC campaign from Lion Digital Marketing makes perfect sense.
Types of Ads Available
Its very likely that you will already be used to seeing some of the ad types that Google Ads offers.
There are essentially two different platforms that you can benefit from:
- Search Network
- Display Network
The search network is a series of ads that are shown at the very top of most search results pages in Google.
These are text adverts and at present Google reserves 4 positions. In days gone past there used to be a right hand column as well (desktop only); however, Google has pushed these ads lower and they now sit under the remainder of the organic positions at the bottom of the page.
In most cases having your ads shown in one of the top 4 positions is going to provide the best click-thru rates and ultimately the best ROI for your business.
The display network is a series of "partner" sites that Google will place your advert on.
In this case, these adverts are predominantly graphical ads, although they can also uses text ads as well.
As your potential customer surfs the web they will be exposed to adverts of your choosing on sites that you see as a good connect. There are many other aspects to display advertising, such as YouTube and also GMail or ads that appear on app sites.
Be sure to talk to us to find out more about how we can help you to grow your business.
Re-targeting Your Visitors
Aside from targeting brand new visitors, you can also use PPC to lure previous visitors back. This is called re-targeting or re-marketing and is available on the Google Ads platform.
Imagine for a moment that you have a successful website with a good volume of visitor traffic.
Throwing some numbers at things, lets assume that for every 100 visitors your site has that somewhere close to 5 of them purchase from you (or convert in marketing terms).
So, this theoretical conversion ratio of 5% is actually pretty decent when it comes to a broad statement.
If you had thousands of visitors each month its fair to say that you would have lots of customers.
However, even on the above figures there is definitely room for improvement.
This is because 95% of your visitors don't buy from you!
In business there could be a multitude of reasons for this. They might be:
- Thinking your too expensive
- Short of time to conclude the transaction
- Wanting to look at other options
- Just want to think about things
There are lots more possibilities why your visitor hasn't converted. Have a think of a few of your own.
Wouldn't it be nice to be able to give them a gentle nudge or reminder to come back?
The good news is that you can do exactly this, with a proper re-marketing strategy.
Get back in front of your visitors before they choose your competition on either Facebook, Google or other networks.
Find out more today on why your business needs re-marketing!
Why Lion Digital Marketing?
Lion Digital will set up a PPC campaign designed to bring maximum business for your desired budget.
We will constantly manage your PPC campaign and ensure all the elements are working correctly, like any marketing campaign it needs to be tweaked and massaged to ensure it is working at maximum effectiveness.
We guarantee a professionally designed and constructed PPC campaign that will be constantly monitored and developed during it’s life cycle.