Good content is what sets your website apart from every other site out there, it delivers a strong message of what your business is all about to existing and potential customers.
There is no point whatsoever filling your site with irrelevant blog just to make it look bigger, in reality the success of your website is primarily determined by it’s content.
Many people fall into the trap that the glitzy design, visuals and graphics are the most important factor to their website succeeding. This is completely untrue, they only perform a secondary support role to the main star ……Content.
The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. It should target your audience, engage them and most importantly persuade them to take action.
There are many factors that make content and blogs on your site an essential part of the overall website structure, here are the four types of content and why they are so important:
- Blog Content
It is important to keep your site current and relevant that you post fresh content on a regular basis. Your blog should relate to specific products or services, providing decent information your audience can realistically use, then subtly work in your sales pitch. Blog posts also provide an excellent opportunity to boost your organic search rankings.
- Products and Services Content
Ensure that your products and services content provides enough information and explanation to grab interest and compel your customers to take action.
- News and Relevant Information
Tell your audience how successful your business is, share interesting information that is relevant to what your selling. Your site will get higher ranking as an authority of subject matter. Outdated and irrelevant content reflects very poorly on your site. Similarly, poorly and grammatically incorrect content writing is another complete negative, if you cannot write good content then don’t bother.
- Social Media
Do not neglect the power of social media as part of your overall content strategy. An effective social media presence requires interesting, fresh and current topical content that people want to share. It should also be balanced, a good mix of entertaining and serious material.
Here at Lion Digital Marketing we are the experts at providing original, innovative, well-researched and topical content that will make your site come alive and deliver a strong message to your targeted audience.
Contact us today for all your content requirements: